About Us
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Welcome to Avanterra Group
Your premier destination for high-end off-road vehicle accessories designed to conquer the toughest terrains with ease. At Avanterra, we specialize in providing innovative solutions that enhance your 4WDing experience, ensuring you can navigate through challenging obstacles with confidence.
Our Brands
Secondair™ Beadlocks
Revolutionizing off-road tire performance, Secondair Beadlocks are internal pneumatic beadlocks that can be seamlessly fitted to any rim. With the ability to lower tire pressures below 10psi without the risk of debeading, Secondair Beadlocks offer unmatched traction and stability on even the most treacherous terrain.
Dynamica Rope
Crafted from Dyneema, the world’s strongest man-made fiber, Dynamica Rope sets the standard for winching and recovery operations. Trusted by professionals across various industries, Dynamica Rope delivers superior strength, durability, and reliability, ensuring you can tackle any recovery challenge with ease.
Ground Grabber
Our Story
Formerly known as Beadlock Australia, Avanterra Group was founded in 2000 by Roger Smith, a passionate 4WD competition racer determined to gain a competitive edge. Roger’s invention of Secondair™ in the late 1990s revolutionized the off-road industry, with experimental Secondair Beadlocks earning acclaim in prestigious competitions such as the Malaysian Rainforest Challenge.
Today, Avanterra Group proudly serves as the sole distributor of Dynamica Rope in the Australian 4×4 and recovery industry, offering premium-quality products manufactured from the original Dyneema® Fiber in Denmark. With a commitment to innovation, quality, and customer satisfaction, Avanterra Group continues to push the boundaries of off-road performance, providing unique solutions to an ever-expanding market.
Our Passion
At Avanterra Group, we are passionate about the products we offer and the communities we serve. Our dedicated team strives to deliver the ultimate customer service experience, catering to the needs of every customer, regardless of size. We are committed to maintaining the highest standards of excellence, ensuring our service is on par with the premium quality of products we provide.
As we look towards the future, we are excited to continue serving the off-road community in Australia and beyond, delivering cutting-edge solutions that empower enthusiasts to explore new horizons and conquer the toughest challenges with confidence.
Thank you for choosing Avanterra Group. Let’s embark on your off-road journey together.
